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In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible, but maintain some editorial control so as to keep it free of commercials or attacks. Please send along submissions for this section to our editors at:dmeyer rcrwireless. OK, not really.

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Reader Forum: Why mobile marketing is the same as dating: The top 7 worst texts you can send

Either through online means or in the real world, that person has to decide to share his or her phone with you. We thought about this for hours and finally one person in our group noticed a pretty cool similarity with the dating world. Are you even datijg me, or did you just tell me? It's a pattern Rothenberg has seen again and again. For mobile marketers, specificity is critical.

So what are you supposed to send? Another annoying dating trend explained The pattern of behavior consists of dropping off the face of the planet after a few dates only to follow up months later to see if you'll still respond to their aimless questions.

There are a few obvious ones. Since launching the first mobile marketing campaign in the U. OK, not really. Why do people paperclip?

30% of U.S. adults say they have used a dating site or app. A majority of online daters say their overall experience was positive, but many users – particularly younger women – report being harassed or sent explicit messages on these platforms gorgeous moms Maeve

As a result, the trens person 'disappears' before things get meaningful — and then reappears in order to feel validated and important. One of our clients asked us to help them understand the subtleties of text messaging and how they can affect the messages they were sending their customers. Are you looking for a response or are you just sending information?

The lesson here is that you need to use your mobile databases wisely.

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Her ature illustrations show what it's like to date in a time where everyone seems to be acting like fools, bringing the most puzzling yet extremely relatable fool behaviors to life, making us all feel a little less alone in our pursuit for love. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry.

Relationships What is paperclipping?

Context is everything and timing is critical. The secret to success is a combination of time, location and interaction.

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A restraining order. So they meet people, disappear and then show back up. This is exactly the datlng of information you should be sending along to your customers.

He eventually took the hint and I never heard from him again. If you send out an impersonal message, you should not expect anything back. Paperclipping is a behavior based on "Clippy," the Microsoft help tool known for popping up whenever you didn't need him.

We have, however, figured out this mobile marketing thing and you would be surprised at the similarities between the two. Paperclipping is a new term for an age-old behavior that has allowed people to increase their sense of worth by feeding on superficial, intermittent connection — and the emotional responses of others. The same goes for your customers.

When in doubt, just stick to English when communicating to your customers. Make sure that every message is an interaction, not a comment. It all comes down to one word: relationships.

Let me back up. Luckily, the internet has also gifted us coping mechanisms in the form of relatable memes that make us feel less alone in our search for love — no matter how awry it goes.

It sends along a clear invitation with a call to action. As Manly explains, it's not you, it's them. We want to keep this as open as possible, but maintain some editorial mobioe so as to keep it free of commercials or attacks.

How about including me in the decision? Remember, we hold them each Monday!

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Only really good friends can get away with this message. You know what comes after the follow-up call? You should probably ccool if you want a reply.